BETI BACHAO BETI PADHAO ABHIYAN (BBBP ABHIYAN)

This was the scheme launched by the Union Government; inaugurated by Hon’ble Prime Minister Narendra Modi at Panipat, Haryana on 22nd of January 2015. The Haryana was chosen for the implementation of the scheme as it had the lowest Child Sex Ratio among all states in the country. This scheme aims to improve the efficiency and empowerment of the girl child in India. Due to decrease in the Child Sex Ratio (number of females born per thousand males) as the CSR was 927/1000 males according to the 2001 census which got declined to 919/1000 males in India. Initial funding of this project was 100 crore mentioned in the budget by the Union Government. Uttar Pradesh, Haryana, Delhi, Uttarakhand and Punjab were the primary states which were selected for the implementation of the scheme in the first phase. This scheme is the tri-ministerial effort of Ministry of Women and Child Development, Ministry of Health and Family Welfare and Ministry of Human Resource Development. Sakshi Malik; an Indian Wrestler; was made the Brand Ambassador of Beti Bachao, Beti Padhao Abhiyan. In 2014 on the International Day of Girl Child dated 11th of October, the Prime Minister during the speech, asked for the suggestion on MyGov. In Platform to cure the female foeticide and sexual abuse against the girl child in India. The main focus of the scheme is on the strict implementation of Pre-Conception and Pre-Natal Diagnostic Techniques Act, 1994 (PC&PNDT Act, 1994) to terminate Female Foeticide, for the education of the Girl-child in India, to empower the women in different sectors of the country etc. The scheme mainly focuses all through the country, but the main target audience is divided into three groups:

1. Firstly, pregnant mothers, young and married couples and parents are the targeted audiences.
2. Secondly, it includes doctors, nursing staff, in-laws etc.
3. Thirdly includes the media, organisations, and self-help groups for women and the general people of the country.

There are many sensitisation programmes like Street plays, awareness campaigns. Training is organised all over the country to change the psyche of the patriarchal society in the people. There are some examples, where there has been a great initiative taken by the state government, in association with Beti Bachao, Beti Padhao Abhiyan; aiming for a huge success. In Pithoragarh, Uttarakhand street plays are being organised by the state government to make people conscious about the elimination of Female Foeticide. In addition, there is a district task force, and block task force departments have also been made for the better implementation and enormous favourable outcome of the scheme. Punjab government launched “Udaan Sapneya Di Duniya De Rubaru'' campaign in association with BBBP Abhiyan which aims to educate the girl child from class VI to XII, and a chance is given to every girl to meet the professional person of the field which they aim for in future. Under BBBP Abhiyan, the Government also launched a scheme named; Sukanya Samriddhi Yojana which can be opened by any parent of the girl child to deposit some money as savings for the young age of the girl child; which can be purposely used for marriage or studies.

The three conditions which need to be fulfilled for the applicability of the scheme are as follows:

1. The girl should be an Indian; the scheme is not applicable for Non-Resident Indians (NRIs).
2. The family having the girl child below the age of 10 years, can only apply for the scheme.
3. Sukanya Samriddhi Account should be open in any bank on the name of the girl child.

All these three conditions are also applicable for registering under Sukanya Samriddhi Yojana.

Various Strategies embraced by BBBP are :

1. Concentrating to a great extent on the Districts, which are Gender Critical to guarantee serious moves are made in like manner.
2. Organising urban areas with low Child Sex Ratio for incorporated activity.
3. Sending and talking about the issue of declining Child Sex Ratio out in the open talk, gatherings banters with a point of quick mindfulness and improvement
4. Actualising creative and charming methods for the flourishment of Beti Bachao Beti Padhao according to the neighbourhood necessity and reasonableness.
5. Inspiring people in the group to take an interest and work towards their advancement, exposing to the birth and development of a young lady youngster.
6. Starting correspondence battles to advance the turn of events and instruction of the young girl child.
7. Testing the current sex generalisations and normal malicious practices against young girls.

Hence, As many schemes are brought by the Government, the assistance and brace of all the citizens are needed to make any Scheme or Yojana; a success.